When employers read your resume, they need to immediately understand what type of job you're interested in—recruiters are too busy to figure out what job you're applying for. Make it easy for them to figure out what you want.
By targeting your audience, you will effectively pitch why you should be hired and not the hundreds of other people vying for the job. How do you target your audience? Research.
If you're curious about what career options match or are related to your major, our "What Can I Do with My Major?" series contains sections on skills and career choices for your major that may give you some ideas.
Become knowledgeable about the field you're interested in and know the major and minor players. For starters, all public companies publish annual reports that you can find on corporate Web sites. Many companies have an "About Us" section that describes the corporate culture.
Check out job postings themselves—find out what skills and qualifications are specified in position descriptions.
To help you further clarify your career goals, check out our self-assessment page.
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